Resources Library by ANA

Quality planning

To what extent does present-day media research fulfil the needs of the user? From advertisers, especially, there is quite some criticism regarding the relevance of existing readership surveys. Although there is no doubt about the benefits of...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Vivian Beck, John Rodenburg

November 1, 1995

The halo effect

To obtain insights into how advertising works, it is important to appreciate the factors influencing its action on the public. It is necessary to define the term "advertising" prior to going further. Advertising can be said to be any (and in fact,...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Anumita Sharma, Sanjaya Shunglu

November 1, 1995

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1995

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Dina Raimondi

November 1, 1995

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995

Authors: John Gandar, Bev Davies-Cullen

July 1, 1995

The art of the possible

This paper looks at the roles of the different communication channels, but particularly focuses on the synergistic relationship between them. A clear understanding of how above the line advertising works (and how TV advertising works in particular)...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Gordon Pincott, Cath Booth

Company: KANTAR TNS Malaysia

June 15, 1995

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ricardo Mariño, Alberto Arnaldo

Company: IBOPE Inteligencia

May 1, 1995

The paths of information

This paper looks for an answer for the new identity to be undertaken by newspapers, before the growing pressure being exerted on this media by the development of new means of data storage, access and distribution, particularly on line information. It...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ana Konder, Ethel Scliar

May 1, 1995

Multimedia CATI/CAPI

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI process. Computer-assisted personal interviewing...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Matthias Thomae

Companies: Burke, Inc.,

January 1, 1995